Shopify E-Commerce Manager

Overview

We are seeking a results-driven Shopify E-Commerce Growth Manager to own and scale our direct-to-consumer business. This role is responsible for driving revenue growth, improving conversion and retention, optimizing the customer journey, and protecting brand equity within a regulated supplement environment.

The ideal candidate operates with a growth mindset — analytical, proactive, and focused on continuous optimization.

Position is Hybrid after 90 days.

Key Responsibilities

Own Shopify store performance: conversion rate, AOV, retention, and LTV
Develop and execute CRO strategies (landing page testing, PDP optimization, funnel improvements)
Audit and guide agency advertising strategy across Meta and Google
Oversee lifecycle marketing (email/SMS flows, subscriber experience, retention programs)
Manage TikTok Shop and affiliate ecosystem
Support additional marketplaces such as Amazon as needed
Analyze daily and weekly platform performance data
Track KPIs including ROAS, CAC, LTV, conversion rate, and profitability
Collaborate with operations on inventory, fulfillment, and promotions
Prepare performance reports with actionable insights
Stay current with Shopify tools, marketplace trends, and competitor strategies

Qualifications

Bachelor’s degree in Marketing or related field preferred
3+ years of hands-on Shopify management with measurable growth results
Proven success improving conversion rates and DTC profitability
Strong analytical skills; experience with Shopify analytics, GA4, or Triple Whale
Experience managing agencies and performance accountability
Familiarity with CRO testing frameworks
Self-motivated and ownership-driven
Strong communication and cross-functional collaboration skills
TikTok Shop experience a plus
Bilingual Spanish a plus
Passion for women’s health and experience in supplements or regulated consumer products preferred

Apply Now