Social Media & Partnerships Marketing Associate

Social Media & Partnerships Marketing Associate

Overview

We are a growing nutraceutical company dedicated to improving health and wellness through premium supplements. The Social Media & Partnerships Marketing Associate will build and scale our influencer ecosystem, practitioner network, and social content engine.

This role focuses on developing authentic relationships with creators, affiliates, and medical professionals to expand brand reach online and in clinical settings. The ideal candidate thrives in relationship-building, creator management, and performance-driven brand storytelling within the wellness space.

Key Responsibilities

  • Build and manage influencer and creator networks across TikTok, Instagram, and affiliate platforms

  • Manage TikTok Shop affiliate partnerships and identify high-performing creators

  • Source and activate UGC talent for paid ads, Shopify, and Amazon (e.g., Levanta, Insense)

  • Develop and maintain social media content calendars

  • Build partnerships with medical practitioners for in-clinic and video-based product promotion

  • Track creator performance and maintain a database of high-performing messaging and creative angles

  • Coordinate UGC scripting, creator briefs, and campaign execution

  • Collaborate with creative teams to produce high-performing social and advertising content

  • Monitor industry trends and competitor strategies

  • Support product launches and influencer campaign rollouts

  • Maintain brand consistency across social and partnership content

  • Prepare performance reports analyzing creator ROI and campaign effectiveness

  • Support broader marketing and brand initiatives as needed

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field preferred

  • 2+ years of experience in e-commerce, influencer marketing, or related roles (nutraceutical/wellness experience preferred)

  • Experience with TikTok Shop and UGC sourcing platforms preferred

  • Familiarity with Shopify, Klaviyo, and social analytics tools

  • Strong organizational skills and attention to detail

  • Excellent written and verbal communication skills

  • Analytical mindset with ability to interpret performance data

  • Familiarity with Canva or Adobe Suite a plus

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