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Solara Labs is a growing nutraceutical company focused on developing and marketing high-quality, science-backed health and wellness products through a primarily e-commerce business model. Our portfolio includes BariMelts, Renzo’s Kids, EZ Melts, and Prominent Nutrition. This position will specifically support BariMelts, a brand serving the bariatric and weight-management consumer community with easy-to-take nutritional supplements.

Job Summary

Associate Brand Manager – BariMelts supports the development, execution, and day-to-day management of the BariMelts brand, with e-commerce serving as the primary sales and customer acquisition channel. The role will help drive brand growth across Amazon,Shopify/DTC, Walmart Marketplace, and other digital selling platforms by supporting brand
strategy, digital marketing, product content, promotional activity, new product launches,
and performance analysis. The ideal candidate combines strong brand-management fundamentals with hands-on e-commerce and digital marketing experience and is comfortable using data to identify opportunities that improve traffic, conversion, customer acquisition, retention, and sales.

Responsibilities

• Support the development and execution of BariMelts brand strategies, annual priorities, campaigns, and growth initiatives, with a primary focus on e-commerce sales channels.
• Support day-to-day brand performance across Amazon, Shopify/DTC, Walmart Marketplace, and other online selling platforms, ensuring consistent positioning, messaging, promotions, and customer experience.
• Partner with internal teams and external agencies to optimize Amazon and other marketplace performance, including product listings, A+ content, storefront content, SEO, ratings/reviews, promotions, and conversion.
• Support digital advertising and customer acquisition initiatives across Amazon Ads, Meta, Google Ads, and other relevant paid-media channels; monitor performance and recommend optimizations.
• Coordinate BariMelts email and SMS marketing initiatives, including campaign planning, segmentation, promotional calendars, retention efforts, and performance analysis.
• Analyze e-commerce sales, traffic, conversion, customer behavior, advertising performance, and competitive activity to identify trends, risks, and growth opportunities.
• Track and report key brand and e-commerce KPIs, including sales growth, conversion
rate, ROAS, CAC, repeat purchase/retention, traffic, and promotional performance.
• Collaborate with the Creative team to develop high-performing digital assets, product detail pages, marketplace content, paid-media creative, email/SMS content, and other brand materials.
• Support new product launches and product initiatives for BariMelts, including consumer
and competitive research, positioning, claims/messaging coordination, packaging, digital launch readiness, and go-to-market execution.
• Monitor consumer reviews, feedback, marketplace trends, and competitive activity to help strengthen product positioning, messaging, customer experience, and future innovation.
• Manage and collaborate with marketing agencies and external partners by providing clear direction, reviewing deliverables, monitoring performance, and helping ensure
accountability to brand goals and timelines.
• Partner cross-functionally with Regulatory Affairs, Quality, Supply Chain, Customer Support, and other teams to ensure accurate product information, inventory readiness, compliant marketing, and a seamless online customer experience.
• Support influencer, affiliate, creator, and brand ambassador initiatives that build awareness, credibility, and qualified traffic for BariMelts.
• Prepare recurring reports and presentations summarizing brand performance, e-commerce results, key learnings, and recommended actions for Marketing leadership.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand management, e-commerce, digital marketing, or a related consumer marketing role; nutraceutical, dietary supplement, health & wellness, or consumer products experience preferred.
• Hands-on experience supporting e-commerce brands and online selling platforms, particularly Amazon Seller Central and Shopify; Walmart Marketplace experience is a plus.
• Working knowledge of digital advertising and performance marketing, including Amazon Ads, Meta, Google Ads, email/SMS marketing, SEO, and conversion optimization.
• Strong analytical skills with the ability to interpret sales, traffic, advertising, and customer data and translate findings into actionable recommendations.
• Experience working with creative teams and/or marketing agencies and managing multiple projects, priorities, and deadlines.
• Strong written, verbal, organizational, and project-management skills.
• Proficiency with Excel and digital analytics/reporting tools; experience with Google Analytics or similar platforms preferred.
• Interest in health, wellness, nutrition, and the bariatric consumer market is strongly preferred.